Lead Her Member Highlight

Lead Her Member

Erica Stringer

Business Development Specialist - Westrac

An experienced business development professional with over 10 years in the earthmoving and construction industry, currently working as a Business Development Specialist at Westrac. Known for her engaging, forthright approach and strong communication and negotiation skills, Erica is passionate about building relationships and supporting others to grow. She is driven by a genuine desire to help and is committed to mentoring students and career starters, particularly around professional development and navigating workplace dynamics.

Open to Mentoring
Industry/area of expertise:
Earthmoving & Construction

Years of experience:
More than 10 years

Three words to describe you:
Engaging, forthright, passionate

Career journey snapshot:
7 years internal sales
3 years product support
1 year business development

Proudest professional achievement:
Consistently turning up for the hard conversations

Key skills & strengths:
Communication, negotiation and team building

What motivates you in your career?
Believing I can genuinely help

What being a Lead Her member means to you:
The opportunity to foster relationships with like minded women

Advice you’d give to women entering the industry:
Don't be small!

Who you’d love to support as a mentor:
Students, career starters

Topics you’re happy to mentor on:
Professional development pathways, personal accountability, culture/workplace dynamic navigation

Your mentoring style:
Supportive, direct